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Black Sheep Becomes the Official Brewery of the Tour De Yorkshire

06 March 2018
Category: Brewery News
Tour De Yorkshire

We’re absolutely delighted to announce that this year, we’ll be supporting Tour de Yorkshire 2018 as the Official Brewery of the race!

Following the incredible scenes in 2014 when Le Grand Depart passed our brewery gates, Le Tour de Yorkshire has grown into a huge event in the sporting calendar. This year, the race runs from 3rd – 6th May and will once again pass through our hometown of Masham.

The fourth and final stage on Sunday 6th May passes through the town and we’ll be marking the occasion by hosting a ‘Black Sheep Straight’ where fans can gather to watch the action in person. The Straight will be located on Thorpe Road on the fringes of Masham, and the first rider to pass that point will be rewarded with their height in crates of Black Sheep Ale… Who needs a yellow jersey, eh?!

Not only that, but we’re also offering one lucky fan the opportunity to take part in the celebratory Maserati Tour de Yorkshire Ride ahead of the final stage of the Tour de Yorkshire (6 May). We’ll be hosting a special social media competition where one entrant will be chosen at random to take part in the ride, which is held on the same roads as the professional race. Stay tuned to our social media accounts to get more info on how to win!

Welcome to Yorkshire Chief Executive and local legend, Sir Gary Verity had some kind words to say about our support of this year’s race: “Black Sheep is an iconic Yorkshire brand and we are delighted to be working in partnership with them at the Tour de Yorkshire.

“I’m sure this prize will be of great interest to the riders and we can expect to see some hotly contested racing in Masham.”

Our Sales and Marketing Director here at the brewery, Jo Theakston said: “The Tour de Yorkshire has grown to become one of the UK’s premier sporting events, and we’re delighted to support the race as its official brewery. Cycling has really come on in Yorkshire since the Grand Depart in 2014, and we’re looking forward to being part of another momentous occasion in the region.

“There’ll be plenty of hype in Masham as cycling’s biggest names pass through the town, with one lucky rider set to enjoy a true taste of Yorkshire as they pass through the Black Sheep Sprint!”

The fourth edition of the Tour de Yorkshire promises to be the biggest and best one yet with the men’s race being expanded from three to four stages and the Asda Tour de Yorkshire Women’s Race doubling in size from one day to two.

Mark Cavendish is set to head a star-studded field during 3-6 May, with the full list of teams being announced at Welcome to Yorkshire’s Y18 event at Bradford’s Alhambra Theatre on Wednesday 21 March.

Full details on the route can be found at http://letouryorkshire.com

There are plenty of other ways you can get involved with this year’s Tour de Yorkshire. Roadshows are currently being held across the county which provide information on how to make the most of the race. Dates are being added all the time and details on how to register can be found at http://letouryorkshire.com/information/roadshows

Welcome to Yorkshire is also on the hunt for volunteer Tour Makers. These are a passionate and reliable team who will provide a warm welcome to the millions of fans who descend on the county during the four days of action. Being a Tour Maker offers a fantastic opportunity to be part of the race and more information on how to become one can be found at http://letouryorkshire.com/tour-makers

Feeling fit? Then why not tackle parts of the 2018 route for yourself by taking part in the Maserati Tour de Yorkshire Ride. The three routes on offer are suitable for all abilities and culminate on the same finish line as the pros. Find out more at https://letouryorkshire.com/maserati-tour-de-yorkshire-ride

And last but not least, the Tour de Yorkshire Land Art Competition has also been launched. Full details on how to enter that can be found at http://letouryorkshire.com/landart

It’s set to be an ace event and we can’t wait to support this amazing spectacle! We’ll see you there!

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