BEST ‘ON’ SHOW – new look for flagship ale
It happens to be Yorkshire’s best-selling cask ale and now thanks to a little face lift, it is definitely the best looking too.
The idea was evolution not revolution; so we made sure this iconic ale kept its great taste, but would be recognised and enjoyed by loyal fans as well as the new ale drinkers our brand is recruiting all the time.
Born and bred in Masham, Yorkshire, in 1992, the Brewery’s founding year, Black Sheep Best Bitter is one of the region’s most prized brands.
Jo Theakston, Sales and Marketing Director, at Black Sheep Brewery said: “We know that our customers love Black Sheep Best Bitter as much as they ever did; it is the session beer of choice in pubs across the country. However, in a competitive market it is important to innovate and keep fresh.
“This modern new look will help Yorkshire’s leading beer appeal to drinkers of all ages.”