Some exciting news from HQ today as our multi-award-winning bottled ale range is set to be given a fresh new look!
Yorkshire’s number one bottled amber and golden beers, Black Sheep Ale and Golden Sheep Ale, are receiving facelifts that brings the spirit of the ‘black sheep’ and our amazing home county to the fore.
Black Sheep Ale is a 4.4% ABV premium Amber ale, brewed with Golding hops and packing a delicious fruity and bittersweet kick. It was awarded three stars at The Beer Awards 2017 and claimed a silver medal in the amber pale category at the 2017 World Beer Awards, pretty good hey?!
Golden Sheep Ale at 4.5% ABV is one of our most well-known bottled beers, brewed with First Gold hops with a big, fresh, zesty flavour and a beautiful moreish finish.
To mark the facelift of Black Sheep Ale, we have launched a competition for shoppers to win ‘Great Yorkshire weekends’, with a number of lucky winners invited for a private tour of the brewery together with one night’s accommodation and dinner in Masham.
The new branding of both brands will feature our iconic sheep as the main focus of the new label sets, which are foil blocked and looking ace!
Jo Theakston, Sales and Marketing Director here at HQ said: “The brand refresh of both Black Sheep Ale and Golden Sheep gives our flagship bottled ale brands an even bolder and more premium look, giving them even greater standout on supermarket shelves up and down the country.
“We are proud of our Yorkshire roots and with the sheep at the heart of our branding we aim to build on the strong following these brands have developed over the years. With the Tour de Yorkshire taking place in just two weeks, it is an exciting time for Black Sheep and to mark this, we want to offer our drinkers the chance to enjoy God’s Own Country through our on-pack competition.”
For further information about our Great Yorkshire Weekends competition, click here.
Be sure to send us some pics when you see our new fleeces out and about!