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New Beers Available from Black Sheep – Coming to Tesco!

29 March 2018
Category: Brewery News
Tesco Stock Black Sheep Products

We’re delighted to announce that you’ll soon be able to find some of our most recent beers in Tesco: Milk Stout and My Generation pale ale, as well as 54° North – our first-ever lager.

Milk Stout is an award-winning 4.4% ABV creamy stout with notes of chocolate, vanilla and coffee. This is the first time Milk Stout will be available as a bottled beer.

A 4.5% ABV cross-over pale ale, the Venus & Mars name comes from the Greek goddess of beauty and the Greek god of agriculture. We’ve fused First Gold, Summit and Chinook hops to provide a ‘hop forward’ tasting beer.

My Generation is distributed through Black Sheep and is brewed from an exciting blend of new world hops including Cascade, Galena, Magnum and Polaris. The 4.7% ABV beer was previously only available in can and 30L keg formats. For the first time, My Generation will be scaled up to 500ml bottles.

54° North is a 4.5% ABV premium small batch craft lager. Following its launch to pub trade customers in 30L keg format last year, you’ll be able to buy the beer in Tesco in a 6 x 330ml can format.

This light lager was created in 2017 (our 25th anniversary year), to celebrate our hometown of Masham, which sits on 54’ 13’ 24” N; 1’ 39’ 20” W longitude and latitude lines.

Jo Theakston, Sales and Marketing Director here at the brewery, said: “The launch of our first lager, 54° North, was a defining moment for Black Sheep and securing this exclusive partnership with Tesco is another significant moment for us.

“We are delighted to be working with the UK’s number one supermarket chain to drive our brand forward as we continue to diversify and brew a range of beers that can be enjoyed in the comfort of the home, as well as in pubs and bars. Our newest brews together with existing, established brands will make for some exciting additions to supermarket shelves.”

Milk Stout, My Generation, Venus & Mars, and 54° North are now available online and in Tesco stores across the UK. Get in touch if you spot us on the shelves!

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