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Black Sheep Supports Great Yorkshire Show

26 June 2009
Category: Brewery News

120 packs, designed to help drive sales, will be delivered to publicans from early May. The packs will contain drip mats, posters, stickers and collector cards, and customers who collect their stickers with every pint purchased, will be able to apply for a discount of more than 25% off their show ticket and also claim a free pint at the Black Sheep Baar at the show. Each promotion participant will also be entered into a draw for the chance to present the ‘Best in Show’ award to the Wensleydale Sheep category. The landlord of every participating outlet will also receive two free tickets to the Great Yorkshire Show.

Black Sheep’s Paul Theakston said; ‘The promotion is a great way for publicans to reward their loyal customers and drive sales at the same time. We have supported the Great Yorkshire Show for 15 years recognising it as a key date in everyone’s diary. Last year, our Black Sheep Tent sold more than 11,000 pints of Black Sheep over the three days and many free pint coupons were redeemed.’

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