The Black Sheep Brewery has hit a six to be the official beer for Yorkshire County Cricket Club at Headingley.
The Brewery, based in Masham, is proudly supporting its fellow Yorkshire icon with a three year sponsorship deal, that will see Black Sheep Best Bitter served in the ground as well as significant branding at the Headingley ground.
Being appointed official beer for Yorkshire County Cricket Club, could see up to 17,500 people raise a glass of Black Sheep Best Bitter on full capacity match days. The brewery’s award- winning cask beer will be stocked in a selection of bars throughout the Headingley and Scarborough cricket grounds
Jo Theakston, Director of Marketing for the Black Sheep Brewery, said: “It’s just not cricket without a perfectly brewed pint to enjoy whilst watching a cracking match. We are very proud to be showing our support for Yorkshire County Cricket Club and we think this is an exciting partnership which fans will enjoy – we are looking to have some fun with it! With the West Indies ODI and South Africa Test match in August as well, we are looking forward to bringing a true taste of Yorkshire to the rest of the world!’
“We brew our beers using traditional techniques and use special Yorkshire Square fermenters, which gives the beer its unique taste. We believe our beers are distinctly Yorkshire, which goes hand in hand with the essence of the club. Being named as official beer for Yorkshire County Cricket Club is a great way to commemorate our 20th anniversary which we are celebrating this year and is a fantastic way to support the team as they battle to win promotion back into County Championship Division One.”
James Hogg, Head of Commercial Partnerships for Yorkshire County Cricket Club, said: “We are thrilled that Black Sheep will be our official beer for the next three years. The brewery has an established reputation for brewing award-winning Yorkshire beers and we are very proud to offer it to our supporters both at Headingley and our Scarborough ground.”